Everyone wants to be Darren or Brian Clark or Gary Vee. Twitter does that to you. A lot of my clients want to be a big time social media coach. They want to be problogger. They want to be rich. They want to earn a living just musing and riffing on the internet.
They don’t realize how much work that them there guys put in. I do. I also wanna be rich. Honestly, I do. But that there path is risky. To get to the perch, you have to be great for a long time. You know, your 10,000 hours. And in the middle of all that you’re missing out on acres of diamonds right here. In your existing business.
When I was a Realtor® It was the same deal. Everyone wanted to be a leader, everyone wanted to be a coach. Nobody wanted to lead and coach. They want recognition. Ain’t no short cuts, bunky. Ain’t no path to greatness but to put in the time to make yourself great. Same people that sold three houses in a month suddenly wanted to be on a superstar pannel because the closings got scheduled on the same Friday.
So it brings me to twitter. I have ~2,000 followers at any given time. I want to have about that many. Because I’m familiar with them. I’m connected to them. I know who’s a Realtor, who’s a lawyer, who’s in Portland and who’s in Boca Raton.
I get spammed offering me more followers. What for? If I sell 200 of my followers (10%) that’s not implausible. And that means I make–from twitter $300,000 (average client over a year is worth $1,500 in money and more in friendship and knowledge.) It’s not a numbers game. Well, it is. It’s nubers of people that are really connected to you. It’s numbers of people that like you. It’s numbers of people that dig you.
I don’t have any advice for using twitter better save this: pick up the phone.
The best tools on twitter are @ and D.
And the phone.
Action Steps:
1. Find people that interest you. Use Search.Twitter.com.
2. @ them. Say hi. Call the ones that leave their info out. Introduce yourself.
3. Don’t have an agenda. Don’t sell, just listen and learn as much as you’re able to.
4. Promote them. Retweet the things that they dig first. Give that away.
5. Keep your eyes open for clients of yours that should be clients of theirs.
That’s it. Honest.
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Its a good post.
I’m now beginning to realise how big is the twitter potential.
I think its even bigger than facebook – at least until the next “real thing” will show up….