Thesis Training Outline

You want to know WHAT lives behind the ‘training wall,’ don’t you. Now, we don’t do a design course. We’re not gonna teach you how to change youre hues & blues. What we will teach you is best practices to get traffic to your blog & make a buck for your small business.

This is a Do It Yourself ethos. Nobody can write the blog (though we can have people help). But we can make this work.

Introduction:
- Not a design course
- We simplify for clarity.
- Intermediate Level Blogging Info
- Best info available as of now.
- Most blogs are abandoned.
How to Login and Post To Your Blog.
- Login
- Post
- Pages
How to edit posts
- adding links
- spell checking
- cut and paste from Word (again)
- Cut and paste from the WEB
- Getting rid of ‘junk’ characters
Basic Trouble Shooting
- Contact your hosting provider
  - can’t connect to database
- Deleting the last post (bad HTML/posting from word)
- Editing old posts
- Deactivating plugins
- Deleting Plugins
- Cleaning up bad text/formatting
How to back up your blog.
- Weekly.
- Automatic Back Up Plugin
- How To Restore Your Blog.
How to import from another blog.
- WordPress
- Live Jorunal
- Blogger
GTD: Effectively Blogging in Minimal Time
- Do it daily.
- Have a series of headlines for days when you’re tired
- Cut and Paste/News Commentary Posts
- Link Fiesta Posts
- use resources(yahoo/linkedin) to drive what you’re writing about.
Planning Your Blog For Success:
- What to write about
- Post frequency/commitment
  - Initial: first 60 days- every day
- Consistency > Creativity
- Find Your voice
- Getting others to guest post
- Guest Posting
- FEWER POSTs/MORE PROMOTION
Organizing Your content:
- Making Categories
- Managing/Importing Links
- Figuring Out What To Post About
- Focusing Your Blog
- Creating Navigation
- Using Tags.
Planning and Creating Your First Thirty Blog Posts
- Headlines
- SEO Headlines
- Figuring out what people want to know
- Figuring out what categories you like.
- Finding your “voice”
Using Title Tags, Embedding Media In Posts, Linking In Other Posts
- Theis
- AIOSEO
- How To Write a Title Tag.
  - Relevant
  - Like a searcher.
- How To Test to see if its working
Managing your Tags
- Related Posts= #1 Benefit of Tags
- Nofollowing tags.
- How many/how to configure.
- What’s important.
- NO KEYWORD STUFFING
Uploading Pictures, Videos, and More Hosting video
- Youtube
  - (BONUS!: How to post to Yt to build traffic to your blog)
- Self Hosted
- Using Media Library
Finding Pictures To Upload Legally
- Search.creative commons.
- Other sources: illegal but under radar.
- Embedding videos.
Promoting Your Posts
- Social Media
- SEO
- Twitter
- Other Bloggers
Media Creation Tools:
- FileZilla
- Audacity/LAME
- PodPress
- Windows Movie Maker XP
Using and Managing Widgets
- Creating Text Widgets
- Putting stuff in your sidebar
- Finding things to put in your sidebar
Using Thesis OpenHook To Change the Hooks, and behavior of different items.
- Making a custom 404 page
- Changing categories pages
Configuring Posts
- Scheduling For the Future
- Password Protection
- Bringing old posts up to the top (if one got popular)
How to use WP-O-MATIC/Feed WordPress
- What not to scrape/steal
- How to get automatic articles
Understanding RSS
- Tag Feeds
- Category feeds
- Author Feess
- Excluding Posts from feeds, or making feed-specific posts.

Making Custom Pages
- Creating Custom Styles
- Creating Custom Looks/Headers
Installing Your Own Plugins
- Troubleshooting.
PLUGIN: Using Contact Forms To Get More Connection.
How To Write an SEO POST (25 minutes)
Ten Mistakes Bloggers Make
- Not posting enough
- Not linking out to others
- Wanting to protect their ideas
Creating a Content Calendar
Making a Post In Ten-20 Minutes or Less, Every Time.
- Outline
- News Posts
- Have a stash of headlines.
- quote and link.
- Link Roundup.
Using Statpress
- Hits/spiders
- keywords searched
- IPS.
- writing more into your ‘wheelhouse’
- Searching keywords (logging out of google)
Using Google Analytics
- Hits/spiders
- keywords searched
- IPS.
- writing more into your ‘wheelhouse’
Using FB Connect
- Configuring plugin
- Adding FB API
- Setting Dual Logins for people w/o fb.

Using WordPress Polls
- Figuring out what your readers want
- Getting people to vote for something.
Using Robots META For SEO
- Nofollow
- Dofollow
- noindex
- Understanding dofollow links.
Commenting on other blogs:
- Why?
- how
- What tribe are you in?
How to find ideas on what to write about
- Yahoo Answers
- Business Week
- FB Statuses
- Twitter Feeds
- Trulia
- Linked In Questions

Adding Users To Your Blog
- Other writers
- Contributors/Authors/Admins
- Adding a user for yourself.
Organizing Your Content:
- Categories
- Tags
- Related posts
- internal SEO

Using Cforms (part 1)
- Configuring it ot send to you
- Configuring it to work with WP
- Configuring Aweber/alternatives.
Constructing Custom Landing Pages
- Call to action
- Changing text
- Thesis: Chucking the sidebars.
BASIC: Using Adwords
SEO 101
- Permalinks
- Breadcrumbs
- Title Tagging
- Post Info
- In Links
- Gathering Links From Others
Creating Title Tags for Category Pages
- Thesis specifc
Getting Comments
- Commenting on other blogs
- Asking
- Maintaining a small email list in gmail.
Protecting your blog from spam
- askimet
- Manual responding
- dofollow is a spam magnet.
Using PINGPRESS to automatically promote your blog on PING.FM
Basic Pages Google Likes
- About
- Contact
- Privacy Policy
- Returns Policy
- Terms and Conditions
- Terms of Service
Making your blog sticky
- requests
- WWSGD
- getting videos to ask/appeal
Setting up google webmaster tools
- Uploading sitemap
- looking at errors
- nofollowing irrelevant links
Setting up yahoo & ask
Plugin Info:
- Minimum Comment Link
- Comment to Email
- Twitter tools
- Reveal IDS
- RSS Footer
- Sociable
- Simple Tagging
- Sociable
- Add To Any/Subscribe
- Subscribe to Coments
- Google SiteMaps
Setting up Google Reader/Testing Your RSS FEEDS
- Looking at content
- Troubleshooting if stuff doesn’t appear
- Best practices forother links.
- Monitoring this.
Setting up Feedburner email subscriptions
- Mention FeedBlitz.
- Create Feedburner
- Cut and paste feedburner info into the blog itself.
Twitter Tools Setup

Thesis Specific Stuff:

MM’s stuff (remarkablogger)
Using Thesis OpenHook
Creating Custom Page Templates
Where Your Files Live
Using Thumbnails, Features and Teasers
Changing the Header File of your blog.
Changing the column widths.
Editing your custom.css file.
- Not a CSS Class
- BASIC changes can be made.
Where your header lives
Putting Links in the Footer
Making features and teasers and magazine style layouts
Migrating from the AIOSEO.
integrating with FeedBurner/FeedBlitz
Tagging
Plugin that allows a category/page

Advanced:

Setting up pingpress.
setting up Sub blgos
- Using fantastico
- setting up wp-blogs
- Having ‘em pull from twitter
Guest Posting for Traffic
BEST PRACTICES For permalinks
Creating Adwords Pages
Using HTML Editor
using FCK editor
Using Aweber Plugin
Using Google Keyword Search Tool.
Using the FCK Editor for Making HTMLti

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