A lot of blogs fail because they spread their efforts too thin amongst to many different priorities. By going in many directions, nothing gets traction, no search results happen. By “specializing” in being a “medium sized, big, small business,” all of their efforts are difused.
And because of that, nothing wins.
So, let’s get local with our business. Let’s SCREAM to google that we are about a region, a specific discipline. Dare I say an Authority?
How does it work?
You make a series of specific, short, targeted blog posts that contain your keywords in them. You make a checklist of keywords and regions. For example, if you’re a Coffee Shop in Worthington, OH…you’d do a few things:
- Figure out a bunch of synonyms or brands for coffee shop.
- coffee house
- java
- cafe
- Starbucks
- Figure out some hyper local neighborhoods. For Worthington Coffee shop, you might pick high street, olde worthington & Crosswoods.
- Make a basic Excel spreadsheet like this:
Then, it’s simple. Make the phrases. Make more as you think of them, and ensure that your content works. You can also go as far with it as you can. Cappucino review, tips and hints also works pretty well.
This is something to do that requires no research and little skill. It’s brute force SEO, and you’re banking on the notion that other folks are awake at the wheel.
This strategy–or a variant of it, is used by us with Fbar Tax Attorney Phil Hodgen. We basically killed the hell out of the keywords we found, drilling down on everything so we had the most content with the most variants. Did it work? Hell yeah, in the first month of use, the site was pulling over 2,000 pageviews a month on 40ish well done articles. Those were highly targeted leads, that allowed Phil to pull in over 8x what he paid us for the work.
We did go grab a few back links, but there was nothing really sexy about our methodology, it was the grinder’s way to do SEO. More content, more valuable content with an eye on the keywords we were using. The posts still pull 1500-1800 hits a month, and we haven’t touched the site in weeks and weeks, except for some odd automated plugin work.
It’s not sexy, it’s not ‘keyword stuffing,’ it’s a basic technique that isn’t even best practice for seo. It’s simply better practice for SEO than most people use.
Doing this in your local area will get you a little traffic. Doing everything right will get you a LOT of traffic.
Click to see numbers as of today…
{ 3 comments… read them below or add one }
Cool. Simple and effective. In some ways it would work as an “ideas for blog posts” tool as well.
What Chris says is true. All it requires is a willingness to work hard and give people highly focused, valuable information. I didn’t find it difficult at all. Just post content that is exactly on point. Lots of it. Extremely useful content. Give it away!
Mr. Google likes that. More importantly, so do people. The people you know as “customers”.
Dude… this info is priceless.