Heidi HO! Welcome. Thanks for coming. You might want to grab myRSS feed. I also welcome calls at 614-312-1941 about just about anything.
Most people talk about shooting themselves in the foot. An idea that you cripple your chances before you begin doing something, then have to work double-hard to fix it, to correct it, to do it right. I think that people are actually shooting themselves in the head. Making their jobs and lives easier in an effort to be predictable. Making burnout and jobswitch damn near inevitable. Making adult failure spiral something that comes almost inevitably.
How?
#1: Being Too Attached To The Deal In Front Of You. What’s worse than the stink of desperation? The way people approach you when they absolutely have to sell you? The oily used car sales guy that has to sell right now. When you HAVE to sell to make the rent, mortgage, or whatever, people can smell it a mile or ten away. When you HAVE to sell people, that need drives people away, repells people like nothing else.
EVEN a little bit of this behavior makes your job twice as hard. It’s the “where’s my deal” calls. It’s all the little things that show your client that you’re not sure about your value, and when you’re not sure, they’re not sure.
#2: Not being Transparent About What They Are Getting: Look, people want to know what they are buying. People want to have a list of what’s included in as many places as you can stick it. Leaving anything out, leaving any detail missing from your website, from your brochure is gonna cause people to not want to buy from you. They have to have an A-Z list.
#3: Not having references posted prominently on your site. Whatever it takes to earn testimonials, do. They are worth their weight in gold. Making them is critical. You need social proof that your product is good for 2 reasons: if the product doesn’t work, then the people blame themselves. This provides people with an implied target, someone for them to tattle on if you let them down. Being transparent makes people feel that they won’t get let down.
4: Not having Some Type Of Guarantee. Create a Guarantee That You’ll Live With. People want to feel like they are protected somehow, and a guarantee is a way to do that.
We do whatever we can here on this site to set a good example for freelancers. We try to live by the advice we preach. Sometimes, in staying ahead of the curve, we fall behind, but we want to be and seem to be the very best small business blogging company, a step at a time.
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